Senior Moments Campaign
Senior Moments,
redefined.
Ageism is often called the last acceptable “ism.” Many people still use “senior moment” as a joke about forgetfulness — as if aging itself is something to mock.
That view is limiting, dismissive, and deeply inaccurate.
We choose to redefine a “Senior Moment” as a moment of wisdom, humor, clarity, or lived experience that only comes from a life well lived.
How We Are Making a Difference
We are changing what people think when they hear “Senior Moment.”
In this campaign, we are asking people to submit short videos sharing what a “Senior Moment” is for them. A Senior Moment can be:
Personal
Something lived, learned, or felt.
Meaningful
A moment of insight, humor, or humanity.
Shareable
Short enough to pass on, long enough to matter.
One voice can ignite a movement, and yours is helping reshape how the world understands aging.
Examples
What should a Senior Moment sound like?
These are examples to help guide your video. Use these examples as inspiration. Your Senior Moment can be wisdom, humor, advice, reflection, or a story worth passing on.
Parenting Wisdom – “A senior moment to me means sharing a piece of parenting wisdom with my daughter that I learned the hard way.”
Advice – “A senior moment to me means offering someone younger the advice I wish someone had given me.”
Humor – “A senior moment to me means seeing the humor in aging and choosing to celebrate it instead of hiding it.”
Perspective – “A senior moment to me means recognizing what truly matters and gently reminding others of the same.”
“A senior moment to me means sharing a story that reminds people aging is full of possibility, not decline.”
Watch Moments
Senior Moments
Real stories from older adults redefining what a “Senior Moment” truly means.
Jeff Rubin, 74
You, 62
Barbara Blue, 86
Rick Rusty, 70
Larry Lemon, 75
Frank Fredrick, 74
Acknowledgements
With gratitude
This project is made possible through the creativity, care, and dedication of the people who helped bring it to life.
Ebony Adams
Creative Consultant, Social Media Outreach, and Landing Page Design
Peterson Pierre
Video Editor for Pre-Launch and Post-Production
Frank DeDominicis
Trailer Editing and Pre-Launch Production
Jeff Rubin
Visionary of the Senior Moments Campaign and Founder of Wisdom of Age
