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People Over 40 Denied Free Samples in Social Experiment

March 21, 2020 by Jeff Rubin

The number of people 65 and older in the U.S. is expected to increase from 55 million in 2020; to some 70 million by 2030.  Yet according to a 2015 New York Times editorial, “Older people are likely to be seen as a burden and a drain on resources, rather than as a resource in themselves.” If you’re over 40, chances are that you or someone you know has experienced some form … [Read more...]

Ageism: The Last Acceptable Prejudice in America | Real Time with Bill Maher

March 16, 2020 by Jeff Rubin

Bill Maher is known for his brash, insightful commentary on topical, timely, and sometimes controversial events. Whatever you may think of his politics he certainly makes you think. While Maher’s insights on age discrimination were aired around the time of the previous Presidential electoral campaign his perceptions are particularly applicable to the lack of commentary be … [Read more...]

Kids Meet a 101 Year Old

February 8, 2020 by Jeff Rubin

Intergenerational Relations

Intergenerational Relations Kids Meet A 101 Year Old! https://www.youtube.com/watch?v=69HgC2KghBc How we view aging can limit our perspective or define our opportunities. This video proves that age is no barrier when it comes to communication and the lessons to be learned about life. All it takes is a bit of curiosity, two precocious individuals and the wisdom that comes … [Read more...]

Denial is Not Just a River in Egypt

October 29, 2019 by Jeff Rubin

Recently an article posted in Forbes magazine entitled Why It's Time for More Big Foundations to Fund Aging got my attention. What the author says should get your attention too. Written by Paul Hogan, chairman and co-founder of Home Instead Senior Care, this article appeared in Forbe’s September 11, 2019 issue. In it, Mr. Hogan asks the question why is it that “so few … [Read more...]

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More From Jeff’s Blog

Wisdom of Age Day

August 7, 2018 By Jeff Rubin

  If you’ve ever googled “national holidays,” then you probably know that almost every day celebrates something special. For example, National … [Read More...]

Kindness, Caring, Empathy

December 7, 2019 By Jeff Rubin

Poor Emma. Ever feel like her when you were growing up? Angry or defiant because others left you out or didn’t want to do what you wanted them to do. … [Read More...]

Honoring Grandparents Deserves More Than a Day

September 7, 2018 By Jeff Rubin

Honoring Grandparents Deserves More Than a Day        by Jeff Rubin This Sunday, September 8th is Grandparents Day. Signed into law by … [Read More...]

The Festival of Lights

December 21, 2019 By Jeff Rubin

The 22nd of this month marks the beginning of Chanukah, a Jewish holiday that lasts eight days and is celebrated at different times in December each … [Read More...]

Positive Aging and 45 Shocking Ageism Facts

September 22, 2018 By Jeff Rubin

In May of this past year, I discovered an article entitled 45 Shocking Ageism Statistics by Brandon Galle. A successful business and marketing … [Read More...]

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Wisdom Of Age Book By Jeff Rubin

Jeff Rubin is a civic improvement, community engagement, and communications professional who believes that every individual has the right to be heard and the power to make a difference regardless of their ability or age. He believes this to be especially true if there are decisions being made that impact the quality of any individual’s life. A champion of inclusion and collaboration, he sees both as essential components in bringing about productive and effective change.

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