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Wisdom of Age Book Jeff Rubin
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Dove Pro Age Ad

February 19, 2020 by Jeff Rubin

In a world overwhelmingly skewing older, why is it that many advertisers still ignore consumers over 50?  In fact, less than 5 percent of advertising dollars target adults age 35 to 64, reinforcing the perception that aging consumers lack value. Older people are written off by many advertisers, as if they are less important or don’t buy anything. It’s unfortunate, that older … [Read more...]

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Wisdom of Age Book Jeff Rubin
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Wisdom Of Age Book By Jeff Rubin

More From Jeff’s Blog

People Over 40 Denied Free Samples in Social Experiment

March 21, 2020 By Jeff Rubin

The number of people 65 and older in the U.S. is expected to increase from 55 million in 2020; to some 70 million by 2030.  Yet according to a 2015 … [Read More...]

The Value of Labor is More Than Just Work

August 31, 2019 By Jeff Rubin

Labor Day marks the unofficial end of summer, a time when many people go back to school and others return to work. It might also be a time to think … [Read More...]

Caring for a Loved One Impacts More Than You Think

July 25, 2018 By Jeff Rubin

      The Problem: You don’t have to look far these days to find someone taking care of the well-being of a parent, spouse, … [Read More...]

Life is About Relationships

November 27, 2019 By Jeff Rubin

The holidays are a time for caring and sharing. Outside of a wedding or a funeral, Thanksgiving and Christmas may be the most time we spend with … [Read More...]

Millennials Show Us What “Old” Looks Like

March 18, 2020 By Jeff Rubin

Age is a relative term. To a 5-year-old, 12 may seem old. To a 12-year-old, 20, and so forth and so on. It seems like the older we get, the older we … [Read More...]

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Wisdom Of Age Book By Jeff Rubin

Jeff Rubin is a civic improvement, community engagement, and communications professional who believes that every individual has the right to be heard and the power to make a difference regardless of their ability or age. He believes this to be especially true if there are decisions being made that impact the quality of any individual’s life. A champion of inclusion and collaboration, he sees both as essential components in bringing about productive and effective change.

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