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58 Years Apart – A Girl and a Woman Talk About Life

March 6, 2020 by Jeff Rubin

intergenerational-relationships-58-years apart

When society ignores people based simply upon their age, we all miss out. This video speaks volumes about values, sensitivity, innocence, and the wisdom of women of a certain age can share with one another. Read on for a transcript of this touching conversation. Lucia: I'll sit here. Gloria: OK. What'll we talk about? My name is Gloria. How are you? Lucia: My name's … [Read more...]

Dove Pro Age Ad

February 19, 2020 by Jeff Rubin

In a world overwhelmingly skewing older, why is it that many advertisers still ignore consumers over 50?  In fact, less than 5 percent of advertising dollars target adults age 35 to 64, reinforcing the perception that aging consumers lack value. Older people are written off by many advertisers, as if they are less important or don’t buy anything. It’s unfortunate, that older … [Read more...]

Kids Meet a 101 Year Old

February 8, 2020 by Jeff Rubin

Intergenerational Relations

Intergenerational Relations Kids Meet A 101 Year Old! https://www.youtube.com/watch?v=69HgC2KghBc How we view aging can limit our perspective or define our opportunities. This video proves that age is no barrier when it comes to communication and the lessons to be learned about life. All it takes is a bit of curiosity, two precocious individuals and the wisdom that comes … [Read more...]

Kids Meet a Woman with Alzheimer’s

February 6, 2020 by Jeff Rubin

Experts suggest that more than 5.5 million Americans, most of them age 65 or older, may have dementia caused by Alzheimer’s. As this disease progresses, people experience greater memory loss, greater cognitive difficulties, and physical and mental decline. While there is no known cure at present, research suggests that a nutritious diet, physical activity, social engagement … [Read more...]

The Festival of Lights

December 21, 2019 by Jeff Rubin

The 22nd of this month marks the beginning of Chanukah, a Jewish holiday that lasts eight days and is celebrated at different times in December each year. A minor holiday, as Jewish holidays go, it nevertheless is one many Jews enjoy the most. (More about this later.) For those unfamiliar with this festive occasion, Chanukah celebrates the victory of a vastly outnumbered and … [Read more...]

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More From Jeff’s Blog

Positive Ageing Needs to be for Everyone

January 6, 2019 By Jeff Rubin

The fight against age discrimination assumes many forms from Anti-Aging to Equal Aging, to Positive Aging, to ageless aging. Most people think of … [Read More...]

The Festival of Lights

December 21, 2019 By Jeff Rubin

The 22nd of this month marks the beginning of Chanukah, a Jewish holiday that lasts eight days and is celebrated at different times in December each … [Read More...]

Connecting Generations

July 11, 2018 By Jeff Rubin

As part of my mission to expand dialogue between generations, I’d like to share a letter I recently received from a colleague. This inspiring letter … [Read More...]

How to Capitalize on the Senior Market

January 30, 2019 By Jeff Rubin

www.wisdomofage.net In 2018 retail sales alone the U.S. hit $1.002 trillion during the holiday period — which it defines as spanning November 1 and … [Read More...]

On St. Patrick’s Day Listen to the Wisdom of the Little People

March 13, 2019 By Jeff Rubin

“Never brag about your dog.”  - Bella, Age 7 "Don’t go faster than the speed limit.”  - Anderson, Age 6 “Never mess with a girl that is sassy.”  - … [Read More...]

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Wisdom Of Age Book By Jeff Rubin

Jeff Rubin is a civic improvement, community engagement, and communications professional who believes that every individual has the right to be heard and the power to make a difference regardless of their ability or age. He believes this to be especially true if there are decisions being made that impact the quality of any individual’s life. A champion of inclusion and collaboration, he sees both as essential components in bringing about productive and effective change.

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