In a world overwhelmingly skewing older, why is it that many advertisers still ignore consumers over 50? In fact, less than 5 percent of advertising dollars target adults age 35 to 64, reinforcing the perception that aging consumers lack value. Older people are written off by many advertisers, as if they are less important or don’t buy anything. It’s unfortunate, that older … [Read more...]
Kids Meet a 101 Year Old
Intergenerational Relations Kids Meet A 101 Year Old! https://www.youtube.com/watch?v=69HgC2KghBc How we view aging can limit our perspective or define our opportunities. This video proves that age is no barrier when it comes to communication and the lessons to be learned about life. All it takes is a bit of curiosity, two precocious individuals and the wisdom that comes … [Read more...]
Kids Meet a Woman with Alzheimer’s
Experts suggest that more than 5.5 million Americans, most of them age 65 or older, may have dementia caused by Alzheimer’s. As this disease progresses, people experience greater memory loss, greater cognitive difficulties, and physical and mental decline. While there is no known cure at present, research suggests that a nutritious diet, physical activity, social engagement … [Read more...]
The Festival of Lights
The 22nd of this month marks the beginning of Chanukah, a Jewish holiday that lasts eight days and is celebrated at different times in December each year. A minor holiday, as Jewish holidays go, it nevertheless is one many Jews enjoy the most. (More about this later.) For those unfamiliar with this festive occasion, Chanukah celebrates the victory of a vastly outnumbered and … [Read more...]
Guilty Pleasures
“Life is too short to be worried about the number on your driver’s license or the number on the scale.” Candace, Age 45 My friend Candace shared this bit of wisdom with me. The older I get, the more I tend to agree. You might feel the same way. After all, life really is too short. Why deny myself a few simple pleasures, particularly at this time of year, simply … [Read more...]
