Wisdom Of Age Blog Jeff Rubin Advocate Against Ageism.

Challenging Ageism Stereotypes And Age Discrimination

Wisdom of Age Book Jeff Rubin
  • Home
  • Our Products
  • Grandparents
  • Reviews
  • About Jeff
  • The Book
  • Contact
  • Blog Home
  • Donate

Ageing Equal: International Campaign Fights Ageism

November 1, 2018 by Jeff Rubin

Ageing Equally Council – EU

October 1st marked the 70th Anniversary of International Human Rights Day. It also marked the start of a 70-day global awareness-raising campaign to address the culture ageism.

Why focus on Ageism? Because the stereotyping (how we think), prejudice (how we feel), and discrimination (how we act) against people based solely upon their age is prevalent worldwide. In fact, according to the latest research, ageism may be even more pervasive than sexism or racism.

Did you know that in some European countries, those above the age of 70 are denied the right to rent a car, regardless of their driving abilities? Would that be tolerated if that same denial was based on sexism or racism? Do you think it couldn’t happen here? The answer may surprise you.

According to a study published in a 2013 edition of “The Gerontologist” (www.geron.org/Publications/the-gerontologist/), researchers looked at how older people were represented in Facebook groups. They found 84 groups devoted to the topic of older adults, but most of these groups had been created by people in their 20s. Nearly 75 percent of the groups existed to criticize older people and nearly 40 percent advocated banning them from activities such as driving and shopping.

Older adults also feel the impact of age discrimination in the workplace. According to the US Equal Opportunity Commission (www.eeoc.gov), almost a quarter of all claims filed by workers are related to age-based discrimination.

The American Association of Retired Persons (AARP) reports that 1 in every 5 workers in the United States is over 55. Nearly 65 percent of workers say that they have experienced age-based discrimination at work, and 58 percent of those surveyed believe that ageism became apparent starting at age 50.

Why should you care? Because “ageism,” according to the Ageing Equal Campaign, “has serious consequences both for older people and society at large.”

  • Ageism leads to widespread marginalization, poverty and abuse of older people.
  • Ageism affects how people live, work, play, grow up and grow old in our society.
  • Ageism takes a toll on the physical, financial, social, and emotional health of individuals and families.
  • Ageism impacts the economic well-being of business and community, creates barriers to policy change, and denies individuals the capacities and potential to contribute to the greater good.
  • Ageism is everywhere yet remains unchallenged largely because it is socially accepted and entrenched within our culture and institutions.

What to do about it? The American Psychological Association (www.apa.org) suggests that ageism is a serious issue that should be treated the same as sex, race, and disability-based discrimination. They suggest that raising public awareness about the issues ageism creates can help. As the population of older adults continues to increase, finding ways to minimize ageism will become increasingly important.

Human Rights do not diminish with age. That’s why I invite you to join the ageing equal campaign (http://ageing-equal.org/themes) and to join me in educating our leaders recognize the importance of aging in planning for our community’s future.

By changing the way, we think, feel, and act towards old age we create a society for all ages!

Jeff Rubin, author of Wisdom of Age, consults on community and aging issues and is an honoree of the Maria Shriver’s “Architect of Change of the Week” Award. Having spent over 20 years as a director and facilitator of community service programs at the local, state, and national levels, today he is an advocate for “Age-friendly” and “Livable” communities. Mr. Rubin is currently working to advance positive aging in Kentucky and worldwide. He heartily invites your comments, involvement, and support. Jeff may be reached at Jeff@WisdomofAge.net.

Filed Under: Relationships

Comments

  1. Kathryn Alexander says

    November 16, 2018 at 5:49 am

    Jeff, keep up the good work! People don’t become concerned about aging – until it happens to them, then it’s too late. This has been a lifelong focus for you, at least as long as I’ve known you (20+years). You have contributed greatly to making our world a better place.

  2. big daddy's Orlando says

    December 17, 2018 at 1:17 am

    Hi there, just wanted to say, I loved this article.
    It was inspiring. Keep on posting!

Positive Ageing News Letter

Sign Up To Receive News and Views From Positive Ageing Advocate Jeff Rubin

We hate spam even more than you do - your details are safe with us!

Wisdom of Age Book Jeff Rubin
  • Facebook
  • LinkedIn
  • YouTube

Categories

  • Care-givers
  • Older Americans
  • Relationships
Wisdom Of Age Book By Jeff Rubin

More From Jeff’s Blog

Denial is Not Just a River in Egypt

October 29, 2019 By Jeff Rubin

Recently an article posted in Forbes magazine entitled Why It's Time for More Big Foundations to Fund Aging got my attention. What the author says … [Read More...]

Ageing Equal: International Campaign Fights Ageism

November 1, 2018 By Jeff Rubin

 Ageing Equally Council - EU October 1st marked the 70th Anniversary of International Human Rights Day. It also marked the start of a 70-day … [Read More...]

On St. Patrick’s Day Listen to the Wisdom of the Little People

March 13, 2019 By Jeff Rubin

“Never brag about your dog.”  - Bella, Age 7 "Don’t go faster than the speed limit.”  - Anderson, Age 6 “Never mess with a girl that is sassy.”  - … [Read More...]

Support Intergenerational Leadership Circles

March 18, 2019 By Jeff Rubin

“Connections between generations are essential for the mental health and stability of the nation.” - Margaret Mead “It all starts in … [Read More...]

Is Human Connectivity Lacking?

August 23, 2018 By Jeff Rubin

The older I get, the more I appreciate the simpler times in my life. When the joy of a good book, a walk in the park, and time spent with family or … [Read More...]

  • Facebook
  • LinkedIn
  • YouTube

This copyrighted material may not be republished without express permission. The information presented here is for general educational purposes only.

Wisdom Of Age Book By Jeff Rubin

Jeff Rubin is a civic improvement, community engagement, and communications professional who believes that every individual has the right to be heard and the power to make a difference regardless of their ability or age. He believes this to be especially true if there are decisions being made that impact the quality of any individual’s life. A champion of inclusion and collaboration, he sees both as essential components in bringing about productive and effective change.

Copyright © 2023 · Magazine Pro Theme on Genesis Framework · WordPress · Log in