Covid19 Pandemic Social Isolation, Social Distancing How Will You Cope? Limiting our options in a time of pandemic, while necessary and unpleasant will eventually pass. However, what about the millions of individuals for which social isolation and loneliness are an everyday occurrence? How do they … [Read More...]
Relationships

Coronavirus: Forcing Us to Rethink Things We Normally Take for Granted
By Jeff Rubin
Covid19 Pandemic Social Isolation, Social Distancing How Will You Cope? Limiting our options in a time of pandemic, while necessary and unpleasant will eventually pass. However, what about the millions of individuals for which social isolation and … [Read More...]
People Over 40 Denied Free Samples in Social Experiment
By Jeff Rubin
The number of people 65 and older in the U.S. is expected to increase from 55 million in 2020; to some 70 million by 2030. Yet according to a 2015 New York Times editorial, “Older people are likely to be seen as a burden and a drain on resources, … [Read More...]
More From Jeff’s Blog

Coronavirus: Forcing Us to Rethink Things We Normally Take for Granted
By Jeff Rubin
Covid19 Pandemic Social Isolation, Social Distancing How Will You Cope? Limiting our options in a time of pandemic, while necessary and unpleasant will eventually pass. However, what about the millions of individuals for which social isolation and loneliness are an everyday occurrence? How do they … [Read More...]
People Over 40 Denied Free Samples in Social Experiment
By Jeff Rubin
The number of people 65 and older in the U.S. is expected to increase from 55 million in 2020; to some 70 million by 2030. Yet according to a 2015 New York Times editorial, “Older people are likely to be seen as a burden and a drain on resources, rather than as a resource in themselves.” If … [Read More...]
Millennials Show Us What “Old” Looks Like
By Jeff Rubin
Age is a relative term. To a 5-year-old, 12 may seem old. To a 12-year-old, 20, and so forth and so on. It seems like the older we get, the older we think “old” is. But do our perceptions of how we see old people ever change? The video above might surprise you. Here's a transcript of their … [Read More...]
Ageism: The Last Acceptable Prejudice in America | Real Time with Bill Maher
By Jeff Rubin
Bill Maher is known for his brash, insightful commentary on topical, timely, and sometimes controversial events. Whatever you may think of his politics he certainly makes you think. While Maher’s insights on age discrimination were aired around the time of the previous Presidential electoral … [Read More...]
Carlin on Getting Old
By Jeff Rubin
So many of us are in denial about aging perhaps we should do away with the term “old.” What might we call ourselves in a society hooked on staying young? This fellow has an opinion. If you like what he has to say, pass it on. Here's a transcript of this comedy bit: And we have no more old people … [Read More...]

58 Years Apart – A Girl and a Woman Talk About Life
By Jeff Rubin
When society ignores people based simply upon their age, we all miss out. This video speaks volumes about values, sensitivity, innocence, and the wisdom of women of a certain age can share with one another. Read on for a transcript of this touching conversation. Lucia: I'll sit here. Gloria: … [Read More...]
Dove Pro Age Ad
By Jeff Rubin
In a world overwhelmingly skewing older, why is it that many advertisers still ignore consumers over 50? In fact, less than 5 percent of advertising dollars target adults age 35 to 64, reinforcing the perception that aging consumers lack value. Older people are written off by many advertisers, as … [Read More...]

Kids Meet a 101 Year Old
By Jeff Rubin
Intergenerational Relations Kids Meet A 101 Year Old! https://www.youtube.com/watch?v=69HgC2KghBc How we view aging can limit our perspective or define our opportunities. This video proves that age is no barrier when it comes to communication and the lessons to be learned about life. All it … [Read More...]